Confidential Proposal
Invalid access code
Top 01 — Assessment 02 — Diagnostics 03 — Rates 04 — Agreement 05 — Next Steps
Web Design Proposal — Prepared for Greg Birgfeld · March 2026

Build the digital home
your academy deserves

A web presence that matches the caliber of your athletes, your program, and the dream you're helping them ignite.

15+ Years
Sports & Motorsport Design
Built for Speed
No Lag, No Compromise
Full Service
Design → Develop → Optimize
01 // Assessment

What we found

A quick technical review of dmeacademy.com revealed a few things worth addressing right away.

Critical Security Issue

Unauthorized Content Injected Into Your Website

During our review, we discovered third-party content injected directly into your About page — specifically, links promoting anabolic steroid sales embedded within your site copy. This is a hallmark of a compromised CMS or vulnerable plugin.

Here's exactly what we found live on dmeacademy.com:

...About DME Academy?...
Strongman Finishers for Big Muscle Gains buy dball online → buy-steroids.online/product/ultima-dbol Shoulder Workouts for Women: Add Shape and Size!
...one of the leading private schools for student-athlete development...

This is a reputation and security risk — especially for a youth-focused institution. Parents, recruits, and search engines can all see this content. We flagged this immediately because it should be addressed regardless of whether we work together. Happy to discuss the best path forward on our first call.

Needs Attention

Fragmented Stylesheets

Multiple CSS files with overlapping rules are slowing load times and making updates harder than they need to be. A consolidated codebase would improve performance and maintainability.

Needs Attention

Mobile Experience Gaps

Heavy reliance on breakpoint-specific styling creates inconsistencies across devices. Modern responsive techniques would deliver a smoother experience for parents and recruits on mobile.

Opportunity

Visual Identity Refresh

DME has grown significantly since launch. The web presence should reflect where you are now — an elite, nationally recognized academy — not where you started.

02 // Diagnostics

Performance report

We ran a full Google Lighthouse audit on dmeacademy.com. These are the same metrics Google uses to rank your site in search results.

Mobile
16
Performance
80
Accessibility
57
Best Practices
92
SEO
Metric Value Status
First Contentful Paint 4.3s Should be under 1.8s
Largest Contentful Paint 30.0s Should be under 2.5s
Total Blocking Time 2,720ms Should be under 200ms
Cumulative Layout Shift 0.241 Should be under 0.1
Speed Index 21.9s Should be under 3.4s
Time to Interactive 56.7s Should be under 3.8s
Desktop
53
Performance
80
Accessibility
54
Best Practices
92
SEO
Issues Found

Accessibility 5 issues

  • Insufficient color contrast ratios on text elements
  • Images missing alt text attributes
  • Links without discernible names
  • Pinch-to-zoom disabled via viewport meta tag
  • Page missing main landmark for screen readers
Our approach → Proper contrast ratios, alt text on all images, landmark structure for screen readers, and full keyboard navigation — brought up to WCAG 2.1 AA standards.

Best Practices 3 issues

  • Using deprecated browser APIs
  • Third-party cookies present (blocked by modern browsers)
  • Unresolved issues in Chrome DevTools
Our approach → Audit and replace deprecated APIs, eliminate third-party cookie dependencies, resolve all DevTools warnings — clean, modern, compliant code.

Performance Critical

  • 30-second load time for primary content on mobile
  • Nearly a minute to become interactive on mobile
  • 2.7 seconds of main thread blocking
  • Significant layout shifts during page load
Our approach → Optimize images, implement lazy loading, clean up render-blocking resources, reduce page weight — dramatically faster load times without a full rebuild.
03 // Rates

Transparent pricing

Straightforward hourly rates. No hidden fees, no surprise invoices. You'll always know what you're paying for before work begins.

Standard Rate
$65 / hour
For scheduled, planned work
  • Site updates, fixes & content changes
  • Performance & speed optimization
  • Security audits & cleanup
  • Design improvements & new pages
  • Browser & device testing
  • Ongoing maintenance & support
Rush Rate
$85 / hour
For urgent & time-sensitive requests
  • Same-day or next-day turnaround
  • Emergency fixes & hotfixes
  • Event-driven deadlines
  • Weekend or after-hours work
  • Priority scheduling
  • Same scope of services as standard
04 // Agreement

The details

The fine print, kept simple.

▸ Billing

Time is tracked and invoiced bi-weekly or monthly — your preference. Invoices include a detailed breakdown of hours and tasks completed.

▸ Communication

Available via email, text, or your preferred channel. Same-day responses during business hours, and available around the clock for anything urgent or time-sensitive. You'll never have to chase me.

▸ Scope

All work is scoped and estimated upfront so there are no surprises. If priorities shift or new requests come in, we discuss and align before anything changes.

▸ Ownership

Upon payment, all deliverables and source files are yours. Full ownership, no licensing games, no hostage situations.

▸ Rush Policy

Rush rate applies to any request requiring turnaround within 48 hours, or work performed outside standard business hours — evenings, weekends, holidays.

▸ Flexibility

No long-term contracts. This is an ongoing working relationship — either party can wrap up with 14 days notice. Simple as that.

05 // Next Steps

Ready to get started?

Let's hop on a quick call to align on priorities and I'll have a scope estimate ready within 24 hours.

Let's Do This ▸ View Portfolio